The language of online advertising—concepts to master for success
Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product
Digital Marketing
The latest trends and news for digital marketers.
It’s a fantastic time to be in digital advertising
The self-flagellation in our industry needs to stop. In 2017, the industry went through a much-required period of introspection and a subsequent process of transformation.
Email marketing and online advertising – the perfect duo
Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to convert, a marketer
10 tips to increase your conversion rate in digital marketing
Conversion is pretty much the Holy Grail of digital marketing, that utopian goal we all strive for, but only the best achieve. Increasing your conversion
Include remarketing in your online strategy to improve your conversion
If you still do not use remarketing (or retargeting) in your online strategy, it can be two things. Either you do not know very well
The unicorn marketing theory
Today, 98% of marketing efforts go nowhere. I think I know why. In 2017 I published over 300 posts at my last company’s blog. Just 8
How to budget online vs.offline marketing
Online marketing is ruling the world, there’s no doubt about that. With various websites offering businesses the chance to expose their brand in front of
Top 3 entrepreneurial opportunities in digital marketing
The culture when it was mandatory to work from fixed offices on fixed durations is passé. Welcome to the Digital Age! Digital Technologies know no
3 key digital marketing tactics you can use to increase conversions ASAP
When you stop and think about it, the concept of digital marketing as it exists today is pretty incredible. Less than a few decades ago,