Crafting mobile-friendly content can help you stand out from competitors and deliver a better user experience. Here’s how to do it. We’ve long heard the importance of creating a mobile-friendly website for enhancing your user’s experience and improving your SEO efforts. Even so, we often think of mobile-friendliness in terms of ensuring your webpages appropriately resize when…
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum. But the two can work together. PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. At…
All current digital marketing initiatives are built on the basis of content production — defined as the process of conducting research, coming up with strategic ideas, turning those ideas into high-value collateral and then advertising them to a specific audience. Web pages, blogs, infographics, movies and social media postings are all examples of digital content,…
Is your content slowly dying? Learn a simple step-by-step process to identify opportunities and execute a content refreshing process. When you’re content marketing with a focus on creation, the answer to every scenario is creating new content. If you’re trying to rank for a new keyword, you create a new piece of content targeting it. If…
In the era of content overload, here’s how you can brew fresh ideas to bolster your marketing strategy and stand out If you feel like everything has already been written and you have no idea what else you can write about, here are six content ideas for you that help you come up with valuable…
Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. In SEO content planning, keywords and topics are often mapped out to specific phases of consideration or a customer journey funnel. That’s a great place to start, and it often leads…
Earned media, though more difficult to achieve, can bring massive benefits for the brand. See 4 types of earned media here and who’s doing it right. Did you know that 61% of people now use an Adblocker tool when surfing the web? People are sick and tired of being bombarded with advertising that’s in their…
There are KPIs to measure content success at every stage of the funnel. Learn about content KPIs, how to track them & how they support your marketing goals. Content baby, content! For years now, content marketing has been one of the main topics of marketing. But like anything, if you can’t measure it, it doesn’t…
What are the biggest content trends you should start applying to your content marketing strategy? Here are five trends worth knowing. Content marketing and SEO have been hitting some awesome high notes. We’re careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs. Content is getting better…