Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to
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The latest trends and news for digital marketers.
5 tips for managing PPC during the coronavirus outbreak
The advertising landscape has changed virtually overnight with the spread of the COVID-19. We’re now seeing majority of commerce shutting down across the United States
How creating relevant experiences can boost your clicks on local search ads
We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting
The 10 most important PPC KPIs you should be tracking
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you
Minimum CPC requirement is reduced (V2)
We reduced minimum CPC requirement for the Pop traffic to $0.001 and minimum CPC for the Audience traffic type to $0.0005. Please note that while we allow to set such CPC bids
