Reddit Ads

Reach the Communities That Care About What You Sell

Reddit Ads with PPCmate

Pricing

CPC, Auto or Manual Bid

Placement

Feeds & Conversations

Ad Format

Image + Headline

Targeting

Communities & Keywords

Minimum

$5 a Day

Protection

Daily Budget Stop

Interest You Can Buy

Reddit is organised by interest. People join communities for running, investing, gaming, home repair, software, and thousands of other topics, and they talk there every day. That makes it one of the few places where you can reach people by what they care about, not just by who they are.

Reddit Ads put your image and headline in those feeds and conversations, marked as promoted, with a link to your website. You pay only when someone clicks.

With PPCmate, Reddit becomes one more channel inside the DSP you already use: same account, same balance, same reports.

How Reddit Ads Work on PPCmate

You create a Reddit campaign in PPCmate: upload your image, write your headline, pick the communities, interests, and keywords to reach, and set your countries, budget, and bidding.

PPCmate builds and runs the campaign on Reddit for you. You do not need your own Reddit Ads account or payment setup. Each click is charged to your PPCmate balance.

Not sure which communities fit? Enter your landing page and PPCmate asks Reddit to suggest communities for it.

Why Advertise on Reddit with PPCmate

Reddit reaches engaged, opinionated audiences that are hard to find elsewhere. PPCmate removes the setup and the separate billing.

Reach by Interest

Target the communities, interests, and conversation keywords that match your offer.

No Reddit Account Needed

Launch from your PPCmate account. No separate Reddit setup or payment method.

Automatic Bidding

New campaigns let Reddit set the bid for the most clicks, or set your own maximum CPC.

Pay Only for Clicks

You pay when someone clicks through to your website.

Budget Stops Daily

We stop the campaign for the day once it reaches your daily budget.

Checked Before Review

Your ad and landing page are checked before they go to Reddit for review.

Reddit Ads Targeting Options

Choose the communities, topics, and conversations where your ad appears, and leave out the rest.

Targeting by
Communities

Pick the subreddits whose members should see your ad, and leave out any that do not fit.

Targeting by
Interests

Reach people interested in the topics you choose.

Targeting by
Keywords

Reach people reading conversations that contain your keywords, and exclude words you avoid.

Targeting by
Location

Run in the countries you choose, narrow to regions or cities, or leave places out.

Targeting by
Placement

Show ads in the feed, in conversations, or both, on the app, mobile web, or desktop.

Targeting by
Device & Language

Computers or phones, iOS or Android, mobile carriers, and languages.

Who Reddit Ads Work For

Reddit works best when there is a community that already talks about your category.

SaaS & Software

Reach developers, founders, and power users in the communities where they compare tools.

Gaming

Reach players in the communities for the games and genres you promote.

E-Commerce

Put products in front of hobby communities that buy, review, and recommend.

Finance & Investing

Reach people who discuss saving, budgeting, and investing every day.

Education

Reach learners in the communities for the skills and subjects you teach.

Consumer Tech

Reach early adopters who follow new gadgets, apps, and launches.

Frequently Asked Questions

Reddit Ads are image ads with a headline that appear in Reddit feeds and conversation pages. They are marked as promoted and link to your website.

No. PPCmate creates and runs your Reddit campaign for you. You manage everything from your PPCmate account and pay from your PPCmate balance.

Reddit campaigns on PPCmate are paid per click and charged to your prepaid PPCmate balance.

New campaigns use automatic bidding: Reddit bids for the most clicks within your daily budget. You can switch to a manual maximum CPC from $0.75. PPCmate shows Reddit’s suggested bid range under the field.

Campaigns start from $5 a day. We stop the campaign for the day once it reaches your daily budget, and it resumes the next day.

Communities, interests, conversation keywords (with exclusions), gender, countries, regions and cities, places to leave out, feed or conversation placement, app, mobile web or desktop, devices, phone system, mobile carriers, and languages. Reddit offers no age targeting.

When it is on, Reddit also shows your ad to people similar to the ones you picked. It is on by default and you can turn it off in the campaign.

One square image (1080 × 1080, JPG or PNG, up to 3 MB) and a headline. Reddit allows up to 300 characters, and shows about the first 100.

No. PPCmate posts Reddit ads with comments turned off.

Reddit reviews every new ad before it runs. PPCmate shows the review status, and your ad starts showing once approved. Budget and bid changes do not send the ad back to review.

Yes. Reddit is one of the channels in PPCmate, next to Google, Microsoft, Meta, TikTok, LinkedIn, ChatGPT Ads, and our own push, pop-under, native, display, and video formats.

In PPCmate reports: impressions, clicks, spend, CTR, and average CPC per campaign, next to your other channels.

Start Advertising on Reddit
with PPCmate

1

Create your PPCmate account and add funds.

2

Select Reddit as your channel.

3

Pick communities, add your ad, then launch.

Get Started with PPCmate
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Launching an ad campaign in PPCmate X