Microsoft Search Ads

Reach Bing Searchers the Moment They Look for What You Sell

Ad Format

Responsive Search Ads

Placement

Bing & Search Partners

Keywords

Broad, Phrase & Exact

Locations

Countries to City Radius

Devices

Desktop, Mobile, Tablet

Protection

Budget & Policy Guards

The Search Audience Beyond Google

Google is not the only place people search. Bing is the default search engine in Windows and Microsoft Edge, and Microsoft’s search partners carry its ads further. Many of these searchers use a computer at work, which makes them valuable for business software, services, and higher-priced purchases.

Microsoft Search Ads put your offer in those results, marked as sponsored, and you pay only when someone clicks through to your website. Clicks on Bing are often cheaper than the same keyword on Google, because fewer advertisers compete for them.

With PPCmate, Microsoft Search becomes one more channel inside the DSP you already use: same account, same balance.

How Microsoft Search Ads Work on PPCmate

You create a Microsoft Search campaign in PPCmate: choose your keywords, write your headlines and descriptions, and set your locations, languages, devices, CPC bid, and daily budget.

PPCmate builds and runs the campaign in Microsoft Advertising for you. You do not need your own Microsoft Advertising account, billing profile, or setup. Your ad is eligible to show when people search for your keywords, and each click is charged to your PPCmate balance.

Microsoft reviews every ad, and PPCmate shows you the review status. Your budget is protected so a campaign cannot run past what you can afford.

Why Advertise on Microsoft Search with PPCmate

If search already works for you on Google, Bing is the natural next step. PPCmate lets you add it in minutes, with the same kind of ad you already write.

Capture Active Demand

Reach people who are searching for your product or service right now.

A Second Search Engine

Add Bing and its search partners to the search traffic you already buy.

No Microsoft Ads Account Needed

Launch from your PPCmate account. No separate setup, billing, or payment method.

Pay Only for Clicks

Set your own cost per click. Impressions are free; you pay when someone visits your site.

Built-In Spend Protection

Daily limits sent to Microsoft are kept inside your remaining budget and balance.

Policy Checked Before Launch

Ads are screened for restricted categories before they are sent for review.

Microsoft Search Ads Targeting Options

Decide which searches trigger your ads, where the searchers are, and which devices they use.

Targeting by
Keywords

Choose the searches that trigger your ads, with broad, phrase, and exact match.

Targeting by
Countries

Run in the countries you serve and block the ones you do not.

Targeting by
Regions & Cities

Narrow delivery to specific states, provinces, regions, or cities.

Targeting by
Radius

Draw a radius on the map around a location, ideal for local businesses.

Targeting by
Language

English, Spanish, German, French, Italian, Portuguese, Russian, Arabic, or Chinese.

Targeting by
Device

Show ads on computers, mobile phones, tablets, or any combination.

Who Microsoft Search Ads Work For

Search ads work best when people already look for what you offer.

E-Commerce

Reach shoppers searching for the products you sell, ready to compare and buy.

SaaS

Appear when businesses search for the software category you compete in.

Lead Generation

Capture people searching for a service, quote, or consultation.

Local Businesses

Use radius and city targeting to reach nearby searchers who need you today.

Services

Reach clients searching for agencies, consultants, and specialists.

Mobile Apps

Reach people searching for the problem your app solves.

Frequently Asked Questions

Microsoft Search Ads are text ads that appear in Bing search results, and across Microsoft’s search partners, when someone searches for keywords related to your business. They are marked as sponsored and you pay when someone clicks.

Yes. Bing Ads is the old name of Microsoft Advertising. PPCmate runs Search campaigns on Bing and Microsoft’s search partners.

No. PPCmate creates and runs your campaign for you. You manage everything from your PPCmate account and pay from your PPCmate balance.

Campaigns start from $5 a day, with a minimum CPC of $0.08.

Keywords with broad, phrase, and exact match, countries (including blocked countries), regions and cities, a radius around a location, languages, and devices.

Not on Microsoft Search yet. Negative keywords, callouts, age and gender targeting, and automated bid strategies are available on Google Search Ads in PPCmate.

A responsive search ad with at least 3 headlines of up to 30 characters and 2 descriptions of up to 90 characters. Microsoft combines them to fit each search and shows your domain with the ad.

The fields are the same, so you can copy your headlines and descriptions. In PPCmate each channel has its own creative: create it as a Microsoft Search Ad.

PPCmate keeps the daily limit sent to Microsoft inside your remaining campaign budget and balance. Microsoft reports spend with a delay and can deliver more than a daily budget on a busy day, so the limit is set with a safety margin.

PPCmate does not accept Microsoft campaigns for crypto, gambling, adult content, weapons, high-risk finance such as forex, binary options or payday loans, and pharmaceuticals or health products. The ad must also link to your own website, without a redirect elsewhere.

Microsoft reviews every new ad, usually within a day. PPCmate shows the review status, and your ads start showing once approved.

Start Advertising on Microsoft Search with PPCmate

1

Create your PPCmate account and add funds.

2

Select Microsoft Search as your channel.

3

Add keywords and ads, then launch.

Get Started with PPCmate
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Launching an ad campaign in PPCmate X