Microsoft Audience Ads
B2B Image Ads on MSN, Outlook and Edge, Targeted by Company and Job Function
Pricing
CPC, from $0.30
Placement
MSN, Outlook, Edge & Partners
Ad Format
Image + Headlines
B2B Targeting
Company, Industry, Job
Minimum
$5 a Day
Protection
Budget & Policy Guards
LinkedIn Profile Targeting, Outside LinkedIn
Microsoft owns LinkedIn, and Microsoft Advertising can use LinkedIn profile data to target ads. That means you can reach people by the company they work for, their industry, and their job function while they read the news on MSN, check mail in Outlook, or browse in Edge.
Microsoft Audience Ads are image ads with headlines on those Microsoft sites and partner sites. You pay only when someone clicks through to your website.
With PPCmate, Microsoft Audience becomes one more channel inside the DSP you already use: same account, same balance, same reports.
How Microsoft Audience Ads Work on PPCmate
You create a Microsoft Audience campaign in PPCmate: upload your image, write your headlines and descriptions, pick the companies, industries, or job functions to reach, and set your locations, devices, CPC bid, and daily budget.
PPCmate builds and runs the campaign in Microsoft Advertising for you. You do not need your own Microsoft Advertising account, billing profile, or setup. Each click is charged to your PPCmate balance.
When you pick B2B targeting, the ad is shown only to the people you chose, not to everyone else.
Why Microsoft Audience Ads with PPCmate
B2B targeting by company and job function, at display-ad prices, with no new account to set up.
B2B Targeting That Is Real
Premium Microsoft Sites
No Microsoft Ads Account Needed
Pay Only for Clicks
Your Customer Lists
Budget Stops Daily
Microsoft Audience Ads Targeting Options
Combine LinkedIn profile targeting with location and device targeting.
Targeting by
Company
Targeting by
Industry
Targeting by
Job Function
Targeting by
Countries
Targeting by
Regions & Cities
Targeting by
Device
Who Microsoft Audience Ads Work For
Microsoft Audience works best when you know which companies or roles buy from you.
SaaS & Software
Professional Services
Account-Based Marketing
B2B Lead Generation
Recruiting & HR Tech
Microsoft Search Advertisers
Frequently Asked Questions
What are Microsoft Audience Ads?
Microsoft Audience Ads are image ads with headlines that appear on MSN, Outlook, Microsoft Edge, and Microsoft partner sites. You pay when someone clicks.
What is LinkedIn profile targeting?
Microsoft Advertising can target people by the company, industry, and job function on their LinkedIn profile. On Microsoft Audience Ads in PPCmate, your ad is shown only to the people you pick.
Where does B2B targeting work?
In the United States, United Kingdom, Canada, Australia, France, and Germany.
Do I need my own Microsoft Advertising account?
No. PPCmate creates and runs your campaign for you. You manage everything from your PPCmate account and pay from your PPCmate balance.
What is the minimum budget and bid?
Campaigns start from $5 a day, with a minimum CPC of $0.30. Microsoft uses Enhanced CPC, which can adjust your bid for clicks more likely to convert.
What creative do I need?
A landscape image (1200 × 628, at least 703 × 368, JPG or PNG, up to 5 MB), an optional square image, up to 5 headlines of up to 30 characters, up to 5 descriptions of up to 90, a long headline, and your business name.
Can I use my customer lists?
Yes. Upload a customer list to PPCmate Audiences and use it on Microsoft to reach those people or to leave them out.
Can my spend go over my budget?
PPCmate keeps the daily limit sent to Microsoft inside your remaining campaign budget and balance, and stops the campaign for the day once it reaches your daily budget.
How long does it take for my ads to appear?
Microsoft reviews every new ad, usually within a day. PPCmate shows the review status, and your ads start showing once approved.
Can I run it next to Microsoft Search Ads?
Yes. Microsoft Search Ads reach people searching on Bing; Microsoft Audience Ads reach the same kind of professional while they read and browse. Both run from one PPCmate balance.
Where do I see my results?
In PPCmate reports: impressions, clicks, spend, CTR, and average CPC per campaign, next to your other channels.
Start Advertising on Microsoft Audience
with PPCmate
Create your PPCmate account and add funds.
Select Microsoft Audience as your channel.
Pick companies or job functions, add your ad, then launch.
