LinkedIn Ads

Reach Decision-Makers by Job Title, Seniority and Company

LinkedIn Ads with PPCmate

Bidding

Automatic, for Site Visits

Placement

LinkedIn Feed

Ad Format

Single Image Ad

Targeting

Jobs, Companies, Skills

Minimum

$5 a Day

Protection

Daily Budget Stop

The B2B Audience, Named

On most channels you guess who a business buyer is. On LinkedIn, members tell you: their job title, seniority, employer, industry, and skills are on their profile. That lets you show an ad only to the people who make or influence the decision.

LinkedIn Ads put your image and message in the LinkedIn feed, marked as promoted, with a link to your website.

With PPCmate, LinkedIn becomes one more channel inside the DSP you already use: same account, same balance, same reports.

How LinkedIn Ads Work on PPCmate

You create a LinkedIn campaign in PPCmate: upload your image, write your intro text and headline, choose the professionals to reach, and set your countries and daily budget. PPCmate shows the estimated audience size as you build it.

PPCmate builds and runs the campaign on LinkedIn for you. You do not need your own LinkedIn ad account or payment setup. Spend is charged to your PPCmate balance, and LinkedIn bids automatically to bring you the most website visits for your budget.

Your ad runs from PPCmate’s LinkedIn Page. The image, text, and landing page are your own.

Why Advertise on LinkedIn with PPCmate

LinkedIn is where B2B buyers can be reached by role. PPCmate removes the account setup and the separate billing, so you can test it with a small budget.

Target by Job, Not Guesswork

Reach people by job title, function, seniority, skills, and experience.

Account-Based Reach

Name the companies to reach, or pick industries and company sizes.

No LinkedIn Account Needed

Launch from your PPCmate account. No separate ad account or payment method.

Audience Size Before Launch

See how many members your targeting reaches while you build it.

Budget Stops Daily

We stop the campaign for the day once it reaches your daily budget.

Checked Before Review

Your ad and landing page are checked before they go to LinkedIn for review.

LinkedIn Ads Targeting Options

Build your audience from LinkedIn profile data, and exclude anyone who should not see the ad.

Targeting by
Job Title & Function

Reach marketing managers, CTOs, buyers, or any of LinkedIn’s job titles and functions.

Targeting by
Seniority & Experience

From entry level to CXO, with an optional range of years of experience.

Targeting by
Company

Name the companies to reach, or choose industries and company sizes.

Targeting by
Skills & Education

Reach members by skills, schools, degrees, and fields of study.

Targeting by
Location

Run in the countries you choose, narrow to regions or cities, or leave places out.

Targeting by
Profile Language

Show the ad to members who use LinkedIn in your language.

Who LinkedIn Ads Work For

LinkedIn works best when your buyer has a job title you can name.

SaaS & Software

Reach the roles that choose and buy the software you sell.

Professional Services

Reach decision-makers for consulting, legal, accounting, and agency services.

Recruiting & HR

Reach HR leaders and hiring managers, or the candidates you want to hire.

B2B Lead Generation

Send qualified professionals to your demo, webinar, or whitepaper page.

Education & Training

Reach professionals by field and seniority for courses and certifications.

Account-Based Marketing

Put your message in front of the people at your target companies.

Frequently Asked Questions

LinkedIn Ads are sponsored posts in the LinkedIn feed, with an image, intro text, a headline, and a link to your website. They are marked as promoted.

No. PPCmate creates and runs your LinkedIn campaign for you. You manage everything from your PPCmate account and pay from your PPCmate balance.

LinkedIn bids automatically to bring you the most website visits within your daily budget. What the campaign spends is charged to your prepaid PPCmate balance.

Campaigns start from $5 a day. We stop the campaign for the day once it reaches your daily budget, and it resumes the next day.

Job titles, job functions, seniority, skills, years of experience, company names, industries, company size, schools, degrees, fields of study, profile language, countries, regions and cities. You can exclude any of them, too.

When it is on, LinkedIn also shows your ad to members similar to the ones you picked. It is off by default, so your ad reaches only the audience you chose.

One image (landscape 1200 × 627 or square 1200 × 1200), intro text of up to 600 characters (about the first 150 show before “see more”), a headline of up to 200 characters (about 70 show), and your landing page.

Your ad runs from PPCmate’s LinkedIn Page. The image, text, and landing page are your own.

LinkedIn does not allow affiliate offers, so PPCmate does not accept LinkedIn campaigns from affiliate advertisers. Every ad must also follow LinkedIn’s advertising policies.

LinkedIn reviews every new ad before it runs. PPCmate shows the review status, and your ad starts showing once approved.

Yes. LinkedIn is one of the channels in PPCmate, next to Google, Microsoft, Meta, TikTok, Reddit, ChatGPT Ads, and our own push, pop-under, native, display, and video formats.

In PPCmate reports: impressions, clicks, spend, and CTR per campaign, next to your other channels.

Start Advertising on LinkedIn
with PPCmate

1

Create your PPCmate account and add funds.

2

Select LinkedIn as your channel.

3

Choose your audience, add your ad, then launch.

Get Started with PPCmate
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Launching an ad campaign in PPCmate X