Instagram Ads

Show Your Brand in the Instagram Feed, Where People Stop to Look

Ad Format

Square or 4:5 Portrait

Placement

Instagram Feed

Identity

Your Brand’s Account

Locations

Countries to Postcodes

Audiences

Age, Gender, Interests

Protection

Budget & Policy Guards

Made for Products & Brands

Instagram is built around images. People open it to look, and a strong picture with a clear offer fits right in. That makes the feed a natural place for products, places, food, fashion, and anything that looks good on a phone.

Instagram Ads on PPCmate run in one place: the main Instagram feed. No Stories, no Reels, no Explore. Your ad appears between posts, under your brand’s name, with a link to your site.

With PPCmate, Instagram becomes one more channel inside the DSP you already use: same account, same balance, same reports.

How Instagram Ads Work

First, connect your Facebook Page once, under Channels > Facebook Page in PPCmate. Instagram ads run through the Instagram account that belongs with that Page. Then create an Instagram campaign: upload your image, write your headline and text, and choose your locations, languages, devices, age, gender, interests, maximum CPC, and daily budget.

PPCmate builds and runs the campaign on Meta for you. You do not need your own ad account, Business Manager setup, or payment method on Meta. Spend is charged to your PPCmate balance.

Every ad is checked for restricted categories before it is sent, Meta reviews it before it runs, and your budget is protected so a campaign cannot run past what you can afford.

Why Advertise on Instagram with PPCmate

Instagram rewards good visuals. PPCmate removes the ad account setup and the separate billing, so you can test your images with a small budget.

Made for Visuals

Run a square image, or a taller 4:5 portrait that fills more of the screen.

Your Brand, Not Ours

Ads run under the Instagram account that belongs with your Facebook Page.

No Meta Ad Account Needed

Launch from your PPCmate account. No Business Manager, ad account, or card on Meta.

You Cap the Cost per Click

Set the most you want to pay for a click; Meta bids up to that price.

Detailed Targeting

Locations down to postcodes and radius, plus age, gender, language, and interests.

Built-In Spend Protection

Daily limits sent to Meta are kept inside your remaining budget and balance.

Instagram Ads Targeting Options

Decide where your ads appear and who sees them.

Targeting by
Countries

Run in the countries you serve and block the ones you do not.

Targeting by
Regions, Cities & Postcodes

Narrow a country to regions, cities, or postal codes.

Targeting by
Radius

Draw a circle on the map, from 1 to 80 km, around a location.

Targeting by
Age & Gender

Choose an age range from 18 to 65 and over, and men, women, or both.

Targeting by
Interests

Pick from Meta’s own interests; people interested in any of them can see your ad.

Targeting by
Language & Device

Choose the languages people use, and mobile, desktop, or both.

Who Instagram Ads Work For

Instagram works best when your product looks good in one picture.

Fashion and Beauty

Show the product the way people want to see it, in a tall, full-screen image.

E-Commerce

Send people who stop on your image straight to the product page.

Food and Hospitality

Use postcodes and radius to reach people near your restaurant, hotel, or venue.

Mobile Apps

Reach people by interest with a clear picture of what your app does.

Creators and Coaches

Promote a course, a product, or a booking page to the right age groups.

Brands

Build recognition under your own brand name in a visual feed.

Frequently Asked Questions

In the main Instagram feed. PPCmate does not place them in Stories, Reels, or Explore. Facebook is a separate channel.

No. PPCmate runs the campaign for you, and spend comes from your PPCmate balance. You only connect your Facebook Page once, under Channels > Facebook Page.

The Instagram account linked to your Facebook Page. If your Page has no linked Instagram account, connecting the Page sets up a Page-backed one, so the ad shows your Page’s name and picture.

A square image (1200 × 1200) is required. You can add a 4:5 portrait image (1080 × 1350), which Instagram shows bigger, and a landscape image (1200 × 628).

A maximum CPC of at least $0.10 and a daily budget of at least $10. The daily budget must also cover five clicks at your CPC, so a $3.00 CPC needs at least $15 a day.

You set the most you want to pay per click, and Meta bids up to that price for clicks to your site. The spend is charged to your prepaid PPCmate balance.

Countries (including blocked countries), regions, cities, postal codes, a radius around a location, languages, mobile or desktop, one age range, gender, and Meta interests.

Crypto, gambling, adult content, weapons, high-risk finance, and pharmaceuticals or health products. Meta’s special categories are also refused: credit and loans, employment, housing, politics and elections, and dating.

Meta reviews every new ad, usually within a day. Your ad starts showing once it is approved.

Facebook is its own channel with its own Facebook Ad creative. The same Page connection covers both, so you can run the two side by side and compare them.

Start Advertising on Instagram with PPCmate

1

Create your PPCmate account and add funds.

2

Connect your Facebook Page under Channels.

3

Create an Instagram campaign and ad, then launch.

Get Started with PPCmate
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Launching an ad campaign in PPCmate X