Performance Max Campaigns Without a Google Ads Account
One Performance Max Campaign Across Search, YouTube, Display, Gmail, Discover and Maps
Campaign Type
Performance Max
Placement
Every Google Channel
Goal
Conversions or Target CPA
Locations
Countries to Cities
Measurement
Conversion Tracking
Protection
Budget & Policy Guards
One Performance Max Campaign, Every Google Channel
Most advertisers run separate campaigns for Google Search, YouTube, and display. Performance Max campaigns run them as one. You provide your text, images, and logo, and Google shows your ads wherever it expects a conversion: in search results, on YouTube, across the Display Network, in Gmail, in Discover, and on Google Maps. Google’s bidding looks at each auction and decides where your budget will bring the most sign-ups, leads, or sales. You get Google’s full reach from a single PMax campaign. With PPCmate, Performance Max is one more channel inside the DSP you already use: same account, same balance, same reports.
How Performance Max Campaigns Work on PPCmate
You create a Google Performance Max campaign in PPCmate: write your headlines and descriptions, add your images and logo, choose your locations, languages, and devices, and set a daily budget. PPCmate builds and runs the campaign on Google for you. You do not need your own Google Ads account, billing profile, or setup. Performance Max is bought on conversions, so every PMax campaign needs conversion tracking before it launches: pick a PPCmate Tracker, or add the {CLICK_ID} macro to your landing page. Every ad is checked against Google’s advertising policies before it goes live, and your budget is protected so a campaign cannot run past what you can afford.
Why Run Performance Max With PPCmate
Performance Max is the simplest way to use all of Google at once. PPCmate removes the setup and the separate billing, and checks your PMax campaign before it spends.
All of Google in One Campaign
Bidding for Results
No Google Ads Account Needed
Your Landing Page, Always
Built-In Spend Protection
Checked Before Launch
Performance Max Targeting Options
Performance Max finds your audience itself. You set the boundaries: where, in which languages, and on which screens.
Targeting by
Countries
Targeting by
Regions & Cities
Targeting by
Language
Targeting by
Device
Goal-Based
Audience
All Google
Channels
Who Performance Max Campaigns Work For
Performance Max works best when you can measure a conversion and want Google to find more of them.
E-Commerce
Lead Generation
SaaS
Local Businesses
Small Teams
Growing Advertisers
Frequently Asked Questions
What is Google Performance Max?
Performance Max (PMax) is a Google campaign type that runs one campaign across Google Search, YouTube, the Display Network, Gmail, Discover, and Maps. Google decides where to show your ads based on where it expects conversions.
Do I need my own Google Ads account?
No. PPCmate creates and runs your Performance Max campaign for you. You manage everything from your PPCmate account and pay from your PPCmate balance.
How much do Performance Max campaigns cost?
PMax has no fixed cost per click and campaigns start from $5 a day. Choose Maximize conversions or a Target CPA, and Google sets each bid within your daily budget.
How do I set up a Performance Max campaign?
Create your PPCmate account and add funds, select Google Performance Max and set up conversion tracking, then add your headlines, images, and logo and launch.
Why does Performance Max need conversion tracking?
PMax bids for conversions, so Google must see them to learn. PPCmate launches a PMax campaign only when it has a Tracker or a {CLICK_ID} macro on the landing page.
What creative do I need?
Three different headlines (30 characters each), a long headline (90), two different descriptions (90 each), your business name (25), a landscape image (1200 × 628), a square image (1200 × 1200), and a square logo.
What targeting can I use?
Countries (including blocked countries), regions and cities, languages, and devices including TV screens. Map radius, age, and gender targeting are not available on PMax.
Will Google send my traffic to other pages on my site?
No. PPCmate switches off final URL expansion, so clicks land on the URL you set in the creative.
Can my spend go over my budget?
PPCmate keeps the daily limit sent to Google inside your remaining campaign budget and balance. Google can deliver more than a daily budget on a busy day, so the limit is set with a safety margin.
Are Performance Max campaigns worth it?
PMax works best when you can measure a conversion and want Google to find more of them across all its channels. A budget that can buy a few conversions a week helps Google learn faster.
Should I use Performance Max or Google Search Ads?
Use Search when you want control over keywords and the price of each click. Use PMax when you track conversions and want Google to find them across all its channels. Many advertisers run both.
Which businesses cannot run Performance Max on PPCmate?
PPCmate does not accept Google campaigns for crypto, gambling, adult content, weapons, high-risk finance such as forex, binary options or payday loans, and pharmaceuticals or health products.
Launch Performance Max Campaigns in 3 Easy Steps
Create your PPCmate account and add funds.
Select Google Performance Max and set up conversion tracking.
Add your headlines, images, and logo, then launch.
