Google PMax Ads

One Performance Max Campaign Across Search, YouTube, Display, Gmail, Discover and Maps

Campaign Type

Performance Max

Placement

Every Google Channel

Goal

Conversions or Target CPA

Locations

Countries to Cities

Measurement

Conversion Tracking

Protection

Budget & Policy Guards

One Campaign, Every Google Channel

Most advertisers run separate campaigns for Google Search, YouTube, and display. Performance Max runs them as one. You provide your text, images, and logo, and Google shows your ads wherever it expects a conversion: in search results, on YouTube, across the Display Network, in Gmail, in Discover, and on Google Maps.

Google’s bidding looks at each auction and decides where your budget will bring the most sign-ups, leads, or sales. You get Google’s full reach from a single campaign.

With PPCmate, Google PMax is one more channel inside the DSP you already use: same account, same balance, same reports.

How Google PMax Ads Work on PPCmate

You create a Google PMax campaign in PPCmate: write your headlines and descriptions, add your images and logo, choose your locations, languages, and devices, and set a daily budget.

PPCmate builds and runs the campaign on Google for you. You do not need your own Google Ads account, billing profile, or setup. Performance Max is bought on conversions, so every PMax campaign needs conversion tracking before it launches: pick a PPCmate Tracker, or add the {CLICK_ID} macro to your landing page.

Every ad is checked against Google’s advertising policies before it goes live, and your budget is protected so a campaign cannot run past what you can afford.

Why Advertise on Google PMax with PPCmate

PMax is the simplest way to use all of Google at once. PPCmate removes the setup and the separate billing, and checks your campaign before it spends.

All of Google in One Campaign

Search, YouTube, Display, Gmail, Discover, and Maps from a single set of assets.

Bidding for Results

Google bids for conversions, not clicks, and learns which placements bring them.

No Google Ads Account Needed

Launch from your PPCmate account. No separate Google setup, billing, or payment method.

Your Landing Page, Always

PPCmate switches off final URL expansion, so clicks go to the page you chose.

Built-In Spend Protection

Daily limits sent to Google are kept inside your remaining budget and balance.

Checked Before Launch

Tracking, assets, and Google’s policies are checked before the campaign goes live.

Google PMax Targeting Options

Performance Max finds your audience itself. You set the boundaries: where, in which languages, and on which screens.

Targeting by
Countries

Run in the countries you serve and block the ones you do not.

Targeting by
Regions & Cities

Narrow delivery to specific states, provinces, regions, or cities.

Targeting by
Language

Reach people using Google in the languages your ads are written in.

Targeting by
Device

Computers, mobile phones, tablets, and TV screens, or any combination.

Goal-Based
Audience

Google uses your conversions to find the people most likely to act.

All Google
Channels

One campaign covers Search, YouTube, Display, Gmail, Discover, and Maps.

Who Google PMax Ads Work For

PMax works best when you can measure a conversion and want Google to find more of them.

E-Commerce

Turn one set of assets into sales from search, video, and display.

Lead Generation

Let Google find sign-ups and form fills wherever they are cheapest.

SaaS

Drive trials and demos across every Google channel from one campaign.

Local Businesses

Show up on Google Search and Maps in the cities and regions you serve.

Small Teams

Get Google’s full reach without managing five separate campaigns.

Growing Advertisers

Scale what already converts once your tracking is in place.

Frequently Asked Questions

Performance Max (PMax) is a Google campaign type that runs one campaign across Google Search, YouTube, the Display Network, Gmail, Discover, and Maps. Google decides where to show your ads based on where it expects conversions.

No. PPCmate creates and runs your PMax campaign for you. You manage everything from your PPCmate account and pay from your PPCmate balance.

PMax bids for conversions, so Google must see them to learn. PPCmate launches a PMax campaign only when it has a Tracker or a {CLICK_ID} macro on the landing page.

PMax has no fixed cost per click. Choose Maximize conversions or a Target CPA, and Google sets each bid within your daily budget.

PMax campaigns start from $5 a day. A budget that can buy a few conversions a week helps Google learn faster.

Three different headlines (30 characters each), a long headline (90), two different descriptions (90 each), your business name (25), a landscape image (1200 × 628), a square image (1200 × 1200), and a square logo.

Countries (including blocked countries), regions and cities, languages, and devices including TV screens. Map radius, age, and gender targeting are not available on PMax.

No. PPCmate switches off final URL expansion, so clicks land on the URL you set in the creative.

PPCmate keeps the daily limit sent to Google inside your remaining campaign budget and balance. Google can deliver more than a daily budget on a busy day, so the limit is set with a safety margin.

To protect every advertiser on the channel, PPCmate does not accept Google campaigns for crypto, gambling, adult content, weapons, high-risk finance such as forex, binary options or payday loans, and pharmaceuticals or health products.

Use Search when you want control over keywords and the price of each click. Use PMax when you track conversions and want Google to find them across all its channels. Many advertisers run both.

Start Advertising on Google PMax with PPCmate

1

Create your PPCmate account and add funds.

2

Select Google PMax and set up conversion tracking.

3

Add your headlines, images, and logo, then launch.

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Launching an ad campaign in PPCmate X