Google Demand Gen Ads

Reach People on YouTube, Shorts, Gmail and Discover from One Campaign

Ad Format

Image or Video Ads

Placement

YouTube, Gmail & Discover

Goals

Clicks or Conversions

Locations

Countries to Cities

Audiences

Age, Gender, Language

Protection

Budget & Policy Guards

Get Discovered Where People Watch and Browse

People spend hours a day on YouTube, in their Gmail inbox, and scrolling the Discover feed on their phones. Demand Gen puts your ad in those moments, before they start searching for what you sell.

One Demand Gen campaign can show your ad in the YouTube home feed and search results, before and during YouTube videos, between YouTube Shorts, in the Gmail Promotions and Social tabs, and in Discover. You choose which of these to use, or keep them all.

With PPCmate, Demand Gen is one more channel inside the DSP you already use: same account, same balance, same reports.

How Google Demand Gen Ads Work on PPCmate

You create a Google Demand Gen campaign in PPCmate: add your images and text, or a YouTube video, then choose your locations, languages, devices, age groups, gender, and daily budget.

PPCmate builds and runs the campaign on Google for you. You do not need your own Google Ads account, billing profile, or setup. Demand Gen has no fixed cost per click: you pick a goal, such as the most clicks or the most conversions, and Google sets each bid inside your daily budget.

Every ad is checked against Google’s advertising policies before it goes live, and your budget is protected so a campaign cannot run past what you can afford.

Why Advertise on Google Demand Gen with PPCmate

Demand Gen is built for reach and interest on Google’s most visual surfaces. PPCmate removes the setup and the separate billing, so you can test it with a small budget.

YouTube, Gmail and Discover

Reach people on the places they return to every day, from one campaign.

Image or Video

Use your images, or add a YouTube video link to run the same creative as a video ad.

No Google Ads Account Needed

Launch from your PPCmate account. No separate Google setup, billing, or payment method.

Google Does the Bidding

Choose clicks or conversions as the goal, and Google prices each auction for you.

Built-In Spend Protection

Daily limits sent to Google are kept inside your remaining budget and balance.

Policy Checked Before Launch

Ads are screened against Google’s rules before they go live, not after a rejection.

Google Demand Gen Targeting Options

Decide where your ads appear, who sees them, and on which screens.

Targeting by
Countries

Run in the countries you serve and block the ones you do not.

Targeting by
Regions & Cities

Narrow delivery to specific states, provinces, regions, or cities.

Targeting by
Language

Reach people using Google products in the languages your ads are written in.

Targeting by
Device

Computers, mobile phones, tablets, and TV screens, or any combination.

Targeting by
Age

Focus on the age groups most likely to become your customers, from 18-24 to 65 and over.

Targeting by
Gender

Show your ads to men, women, or everyone.

Who Google Demand Gen Ads Work For

Demand Gen works best when your product is easy to show and worth a second look.

E-Commerce

Show products to people while they watch and browse, before they compare prices.

Brands

Build awareness with image and video where people spend their free time.

Mobile Apps and SaaS

Explain what you do with a short video and send people straight to sign up.

Creators and Media

Promote a channel, a course, or a launch to people who already watch similar content.

Lead Generation

Reach the right age groups and regions with an offer worth clicking.

Local and Regional

Target the regions and cities you serve, in the languages your customers use.

Frequently Asked Questions

Demand Gen is a Google campaign type that shows image and video ads on YouTube (including Shorts), Gmail, and Discover. It is built to reach people while they watch and browse, before they search.

No. PPCmate creates and runs your Demand Gen campaign for you. You manage everything from your PPCmate account and pay from your PPCmate balance.

Demand Gen has no fixed cost per click. You choose a goal (Maximize clicks, Maximize conversions, or Target CPA) and Google sets each bid within your daily budget. Your reports show the average CPC you paid.

Demand Gen campaigns start from $15 a day. Google needs room in the budget to learn where your ads work.

Yes. YouTube feed and search, YouTube in-stream, YouTube Shorts, Gmail, and Discover are all on by default. Untick any of them in the campaign.

Yes. Add a YouTube video link to your Demand Gen creative. The images and text are still required, since Google also uses them.

A landscape image (1200 × 628), a square image (1200 × 1200), a square logo, a headline of up to 30 characters, a long headline of up to 90, a description of up to 90, and your business name of up to 25 characters.

Countries (including blocked countries), regions and cities, languages, devices including TV screens, age groups, and gender. Map radius targeting is not available on Demand Gen.

PPCmate keeps the daily limit sent to Google inside your remaining campaign budget and balance. Google can deliver more than a daily budget on a busy day, so the limit is set with a safety margin.

To protect every advertiser on the channel, PPCmate does not accept Google campaigns for crypto, gambling, adult content, weapons, high-risk finance such as forex, binary options or payday loans, and pharmaceuticals or health products.

Display shows your ads on millions of websites across the Google Display Network, and you set the CPC. Demand Gen runs on Google’s own YouTube, Gmail, and Discover, can use a video, and lets Google set the bids.

Start Advertising on Google Demand Gen with PPCmate

1

Create your PPCmate account and add funds.

2

Select Google Demand Gen as your channel.

3

Add your images, text, and an optional video, then launch.

Get Started with PPCmate
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Launching an ad campaign in PPCmate X