Facebook Ads

Put Your Offer in the Facebook Feed, Shown as Your Own Page

Ad Format

Single Image Ads

Placement

Facebook Feed

Identity

Your Facebook Page

Locations

Countries to Postcodes

Audiences

Age, Gender, Interests

Protection

Budget & Policy Guards

Reach People in the Feed

The Facebook feed is where people catch up with friends, groups, and the pages they follow. A good image with a clear offer can stop the scroll and bring people to your site, even if they were not looking for you a minute earlier.

Facebook Ads on PPCmate run in one place only: the main Facebook feed. No Stories, no Reels, no Messenger, no third-party apps. You know exactly where your ad appears, and your results are easy to compare.

With PPCmate, Facebook becomes one more channel inside the DSP you already use: same account, same balance, same reports.

How Facebook Ads Work

First, connect your Facebook Page once, under Channels > Facebook Page in PPCmate. Then create a Facebook campaign: upload your image, write your headline and text, and choose your locations, languages, devices, age, gender, interests, maximum CPC, and daily budget.

PPCmate builds and runs the campaign on Meta for you. You do not need your own ad account, Business Manager setup, or payment method on Meta. Your ad appears under your Page’s name and picture, and spend is charged to your PPCmate balance.

Every ad is checked for restricted categories before it is sent, Meta reviews it before it runs, and your budget is protected so a campaign cannot run past what you can afford.

Why Advertise on Facebook with PPCmate

Facebook gives you a huge audience and detailed targeting. PPCmate removes the ad account setup and separate billing.

Your Own Page, Your Brand

Ads run under your Facebook Page, so people see who you are and can follow you.

Detailed Targeting

Locations down to postcodes and radius, plus age, gender, language, and interests.

No Meta Ad Account Needed

Launch from your PPCmate account. No Business Manager, ad account, or card on Meta.

You Cap the Cost per Click

Set the most you want to pay for a click; Meta bids up to that price.

Built-In Spend Protection

Daily limits sent to Meta are kept inside your remaining budget and balance.

Policy Checked Before Launch

Restricted and special categories are screened before your ad reaches Meta.

Facebook Ads Targeting Options

Decide where your ads appear and who sees them.

Targeting by
Countries

Run in the countries you serve and block the ones you do not.

Targeting by
Regions, Cities & Postcodes

Narrow a country to regions, cities, or postal codes.

Targeting by
Radius

Draw a circle on the map, from 1 to 80 km, around a location.

Targeting by
Age & Gender

Choose an age range from 18 to 65 and over, and men, women, or both.

Targeting by
Interests

Pick from Meta’s own interests; people interested in any of them can see your ad.

Targeting by
Language & Device

Choose the languages people use, and mobile, desktop, or both.

Who Facebook Ads Work For

Facebook works best when your offer is easy to see in one image and one line.

E-Commerce

Show a product to people who match your customers, then send them to buy.

Local Businesses

Use postcodes and radius to reach people who live or work nearby.

Mobile Apps and SaaS

Target by interest to reach people who use tools like yours.

Events and Launches

Announce something new to the right age groups and regions.

Content and Media

Bring readers and viewers to your site from their feed.

Brands

Build recognition under your own Page name and picture.

Frequently Asked Questions

In the main Facebook feed, on mobile and desktop. PPCmate does not place them in Stories, Reels, Messenger, or third-party apps. Instagram is a separate channel.

No. PPCmate runs the campaign for you, and spend comes from your PPCmate balance. You only connect your Facebook Page, so the ad can run under your name.

Open Channels > Facebook Page in PPCmate. On Facebook, add PPCmate as a partner on your Page with permission to create ads, then paste your Page link and press Check.

A maximum CPC of at least $0.10 and a daily budget of at least $10. The daily budget must also cover five clicks at your CPC, so a $3.00 CPC needs at least $15 a day.

You set the most you want to pay per click, and Meta bids up to that price for clicks to your site. The spend is charged to your prepaid PPCmate balance.

Countries (including blocked countries), regions, cities, postal codes, a radius around a location, languages, mobile or desktop, one age range, gender, and Meta interests.

A square image (1200 × 1200), a headline of up to 40 characters, and primary text of up to 90 characters. A landscape image (1200 × 628) is optional.

Crypto, gambling, adult content, weapons, high-risk finance, and pharmaceuticals or health products. Meta’s special categories are also refused: credit and loans, employment, housing, politics and elections, and dating.

Meta reviews every new ad, usually within a day. Your ad starts showing once it is approved.

Instagram is its own channel with its own Instagram Ad creative, which also takes an optional 4:5 portrait image. The same Facebook Page connection covers both.

Start Advertising on Facebook with PPCmate

1

Create your PPCmate account and add funds.

2

Connect your Facebook Page under Channels.

3

Create a Facebook campaign and ad, then launch.

Get Started with PPCmate
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Launching an ad campaign in PPCmate X