Should PPC agencies be scared of automation?
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit
Pay-Per-Click
The latest trends and news for digital marketers.
3 tips on becoming a pay-per-click expert
Online advertising is one of those industries that is always taking heat for one reason or another. Some of it is just the nature of advertising,
What exactly is PPC keyword management anyway?
PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a
Supercharge your PPC campaigns with these tactics
The online advertising universe is constantly evolving. With innovations in digital advertising happening all the time, it can be challenging to maintain high performance and
Combine PPC & SEO for search marketing domination
Throughout my time working in search marketing, one question inevitably comes up when pitching a new client: “Should we focus more on SEO or PPC?” Consider
How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. I’ve come to believe
6 tips in enhanced PPC campaigns in local search
Enhanced Campaigns continue to grow in importance in the world of paid search marketing – which is already a formidable discipline that’s in a constant
How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can
Five solid Google AdWords insights from analyzing half a billion dollars in ad spend
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords
