The 10 most important ppc kpi’s you should be tracking
PPC campaigns come in all shapes and sizes, so it’s important to report on the performance indicators that make sense. Here are 10 PPC KPIs
Pay-Per-Click
The latest trends and news for digital marketers.
How to pick the right images for your PPC ads
Paid advertising is popular! Why? Because it’s effective and manages to help businesses reach a massive audience. However, business owners will also agree with me
10 essentials to make perfect PPC reports for your clients
What is PPC? PPC reflects a pay-per-click, a digital marketing technique where marketers pay the fee each time, they click on one of their advertisements.
The impact of Coronavirus on digital marketing and effective solutions
A quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times. The outspread of coronavirus disease (COVID
How to increase online sales in three easy steps through PPC ads
Coronavirus and related quarantine measures led to an increase in online sales, video content consumption, and the time people spent on the internet in general.
5 tips for managing PPC during the coronavirus outbreak
The advertising landscape has changed virtually overnight with the spread of the COVID-19. We’re now seeing majority of commerce shutting down across the United States
PPC and SEO: Why they work as a dynamic duo
Breaking into the online market with advertisements can be trickier than it appears to be. A single campaign can do amazing on its first month
What is click-through rate & why CTR is important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money
Developing a sustainable PPC strategy: What you need to know
Consumers make more than 160 billion searches per month on Google – yielding both organic and paid search results. The Google Display Network lets you
