The impact of Coronavirus on digital marketing and effective solutions
A quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times. The outspread of coronavirus disease (COVID
Pay-Per-Click
The latest trends and news for digital marketers.
How to increase online sales in three easy steps through PPC ads
Coronavirus and related quarantine measures led to an increase in online sales, video content consumption, and the time people spent on the internet in general.
5 tips for managing PPC during the coronavirus outbreak
The advertising landscape has changed virtually overnight with the spread of the COVID-19. We’re now seeing majority of commerce shutting down across the United States
PPC and SEO: Why they work as a dynamic duo
Breaking into the online market with advertisements can be trickier than it appears to be. A single campaign can do amazing on its first month
What is click-through rate & why CTR is important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money
Developing a sustainable PPC strategy: What you need to know
Consumers make more than 160 billion searches per month on Google – yielding both organic and paid search results. The Google Display Network lets you
Top 2019 Trends in PPC Ads
With another year ending, it’s time to revisit some of your company’s digital marketing performance. Pay-per-click or PPC ads still dominate online advertising techniques, and
Does PPC work for B2B?
PPC might not result in money raining indoors. But it can definitely work. PPC for B2B. It doesn’t just sound catchy (or terribly obtuse, depending
How mastering the art of PPC yield management can boost ROI
We’ve all been there – you’re looking to book a hotel in a prime vacation spot and see some great deals. A few days later,