8 tips to create a successful influencer marketing campaign
I recently wrote about why you need to take advantage of influencer marketing and how it can drive sales far more effectively than traditional advertising.
Influencer Marketing
The latest trends and news for digital marketers.
Why influencer marketing trumps influencer advertising
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote
5 tips for amazing customer service
If you have your own business, are currently working in the customer service industry, or if you’re actually the customer on the receiving end of
Is your marketing team effective? A 5-question test
In an increasingly complicated martech world, it’s easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine whether you’re running
4 strategies to boost customer loyalty
To businesses, especially businesses in the B2C segment — loyal customers are more valuable than new customers. Even research has shown that loyal customers are
Happy Holidays :)
Warm greetings from PPCmate! We wish you a prosperous and successful new year 2017. May upcoming year bring you and your loved ones happiness, good
4 steps to getting ahead of the marketing personalization curve
If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach
10 customer retention strategies that supercharge your marketing
Many business owners focus on the acquisition stage of the sales funnel to the exclusion of retention. That’s because people often think of marketing as
4 outdated tactics and bad marketing habits you need to quit right away
When you’re an Internet marketer, it is easy to look down on the older, traditional marketers and think “they just don’t get it.” You see,