4 ways to improve your marketing agency
As the founder of Group8A, a boutique marketing consultancy, my two biggest challenges are: Implementing and optimizing successful marketing strategies for our clients. Leading and
Growth Marketing
The latest trends and news for digital marketers.
3 steps for explosive online marketing growth
Many business owners are under the impression that online marketing is extremely complicated because some online marketing efforts fail miserably, while others are responsible for
B2B marketing tips for an effective account-based marketing (ABM) strategy
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology
How marketers can dive into growth marketing
Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from
5 marketing essentials for your business to appeal to millennials
With $200 billion in direct purchasing power and over $500 billion in indirect, targeting the millennials could be the right move to capture more market
Prioritize your marketing tasks with these 6 steps
The never-ending to-do list . . . the constant deadlines . . . the pinging inbox: Welcome to the world of the typical entrepreneur or
Does your small business really need a marketing plan?
There’s no use in denying it — marketing is a critical component of a small business’ success. The challenge is that so many small business owners
5 rules of marketing that will help you find the right niche and thrive
In 2016 the internet is filled to brimming with white papers and ebooks on how to create an optimal landing page, set up an inbound
3 compelling reasons to adopt agile marketing
Is “agile marketing” on your to-do list for the coming year? If not, it’s time to get up to speed: According to a 2016 survey
