3rd Party Tracking

Monitor Every Click and Impression with Your Favorite Tracking Tool.

Connect and Track Performance

Take control of your campaign performance with ease! Add the code from your favorite tracking tools into PPCmate X’s creatives and start monitoring real-time data with unmatched precision. Explore the list below for tracking tools that are seamlessly compatible:

Google Analytics is one of the most widely used tools for tracking website and campaign performance. It provides insights into user behavior, traffic sources, conversions, and ROI. With customizable dashboards, advertisers can monitor key performance indicators (KPIs) such as page views, session duration, bounce rate, and more. Using UTM parameters, you can track the effectiveness of specific campaigns or creatives.

Steps to Connect

  1. Use the Google Campaign URL Builder to create a tracking URL with UTM parameters (e.g., utm_source, utm_medium, utm_campaign).
  2. Log in to PPCmate X and go to Creatives.
  3. Click New Creative and paste the generated tracking URL into the destination URL field.
  4. Add your Google Analytics tracking script in the 3rd Party Tracking space if additional custom events need to be captured.
  5. Save the creative. All performance data will now be available in your Google Analytics dashboard.
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Google Campaign Manager is an enterprise-level tool designed for advanced ad tracking, impression reporting, and conversion attribution. It excels in managing large-scale campaigns and is widely used by digital advertisers for its seamless integration with the Google Marketing Platform. With this tool, you can track metrics like viewability, clicks, and post-click conversions.

Steps to Connect

  1. Log into Google Campaign Manager and generate a tracking link for your ad creative.
  2. Navigate to Creatives in PPCmate X and select New Creative.
  3. Paste the tracking link into the destination URL field.
  4. If the platform provides a tracking pixel, add it to the 3rd Party Tracking field in PPCmate X.
  5. Save the creative and monitor performance through Campaign Manager’s reporting interface.
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Google Tag Manager simplifies the deployment and management of multiple tracking tags from one central dashboard. It allows you to create and manage tags for analytics, retargeting pixels, and custom tracking scripts without modifying your website code frequently. GTM is highly versatile and supports custom triggers to track specific user actions like clicks, form submissions, or page views.

Steps to Connect

  1. Set up a GTM container and add the relevant tags (e.g., Google Analytics, Facebook Pixel).
  2. Install the GTM container code on your website or landing pages.
  3. In PPCmate X, go to Creatives and select New Creative.
  4. Use the tagged page URL as your destination URL.
  5. Optionally, include any additional GTM-based scripts in the 3rd Party Tracking space and save the creative.
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ClickMeter is a versatile tracking solution for monitoring clicks, conversions, and traffic quality. It offers detailed reports and customizable tracking links, making it easy to optimize your campaigns. ClickMeter also supports fraud detection, helping advertisers filter low-quality or non-human traffic.

Steps to Connect

  1. Generate a tracking link from ClickMeter for your campaign.
  2. Log in to PPCmate X and go to Creatives.
  3. Create a New Creative and set the ClickMeter tracking link as the destination URL.
  4. If additional tracking parameters are needed, add them in the 3rd Party Tracking space.
  5. Save the creative and monitor campaign performance in the ClickMeter dashboard.
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Adjust is a mobile-first tracking and attribution platform designed to monitor app installs, user engagement, and in-app purchases. It offers advanced fraud prevention tools and granular insights into mobile user behavior, helping advertisers refine their campaigns for better results.

Steps to Connect

  1. Obtain the Adjust tracking URL or SDK integration details for your campaign.
  2. Navigate to Creatives in PPCmate X and select New Creative.
  3. Input the Adjust tracking link as the destination URL.
  4. If Adjust provides specific tracking scripts or pixels, add them to the 3rd Party Tracking space.
  5. Save the creative. Performance data will be available in the Adjust dashboard.
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AppsFlyer specializes in mobile app attribution, providing insights into app installs, in-app events, and customer retention. With features like real-time analytics and fraud prevention, AppsFlyer is a go-to solution for mobile-first campaigns aiming for precise targeting and tracking.

Steps to Connect

  1. Create a tracking link or deep link in the AppsFlyer dashboard.
  2. Go to Creatives in PPCmate X and select New Creative.
  3. Paste the AppsFlyer tracking link as the destination URL.
  4. If needed, include additional AppsFlyer tracking codes in the 3rd Party Tracking field.
  5. Save the creative and review performance data in AppsFlyer.
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Branch provides tools for deep linking, cross-platform attribution, and user journey tracking. It’s ideal for campaigns targeting app users or complex customer journeys across devices.

Steps to Connect

  1. Create a tracking link or deep link in Branch.
  2. Navigate to Creatives in PPCmate X and create a New Creative.
  3. Input the Branch tracking link as the destination URL.
  4. Include any additional Branch tracking scripts in the 3rd Party Tracking field.
  5. Save the creative and monitor performance in Branch.
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Adobe Analytics offers enterprise-grade solutions for tracking user behavior, campaign performance, and ROI. It provides advanced segmentation and predictive analytics to optimize campaigns and understand audience preferences better.

Steps to Connect

  1. Embed Adobe Analytics tracking code on your landing pages.
  2. In PPCmate X, create a New Creative and link the tagged page as the destination URL.
  3. Add Adobe tracking scripts or custom parameters in the 3rd Party Tracking space if applicable.
  4. Save the creative and monitor results in Adobe Analytics.
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Kochava is a leading mobile attribution platform for tracking app installs, engagement, and post-install events. It also offers sophisticated fraud detection tools to ensure campaign integrity.

Steps to Connect

  1. Generate a Kochava tracking link for your campaign.
  2. Log in to PPCmate X, go to Creatives, and select New Creative.
  3. Use the Kochava tracking link as the destination URL.
  4. Add Kochava pixel or tag scripts in the 3rd Party Tracking field if necessary.
  5. Save the creative and view reports in the Kochava dashboard.
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Smartlook is a user behavior analytics platform that offers session recordings, heatmaps, and funnel tracking. It helps advertisers understand how users interact with their campaigns and landing pages.

Steps to Connect

  1. Embed Smartlook’s tracking script on your landing pages.
  2. Create a New Creative in PPCmate X, using the tagged page URL as the destination.
  3. Optionally, include specific Smartlook tracking parameters in the 3rd Party Tracking space.
  4. Save the creative and analyze user interactions in Smartlook.
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Facebook Pixel tracks user actions, conversions, and audience creation for retargeting campaigns. It’s essential for advertisers using Facebook ads but also works across external ad platforms.

Steps to Connect

  1. Add the Facebook Pixel code to your website or landing pages.
  2. Create a New Creative in PPCmate X, linking to the Pixel-enabled page as the destination URL.
  3. Include any specific Facebook Pixel events (e.g., ViewContent, AddToCart) in the 3rd Party Tracking field.
  4. Save the creative and analyze conversion data in Facebook Ads Manager.
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Voluum is a premium tracking and analytics platform specifically designed for affiliate marketers and performance advertisers. It provides real-time data on clicks, conversions, and ROI, along with advanced optimization.

Steps to Connect

  1. Generate a tracking URL in Voluum, which includes your affiliate network or traffic source parameters.
  2. Go to Creatives in PPCmate X and select New Creative.
  3. Paste the Voluum tracking URL as the destination URL in your PPCmate X creative setup.
  4. If Voluum provides additional tracking codes, add them in the 3rd Party Tracking field.
  5. Save the creative. Campaign performance data will now be available in Voluum’s dashboard, where you can optimize based on metrics like CTR, EPC, and ROI.
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How It Works

Third-Party Tracking Integration

Destination URL Setup

Add your destination URL with UTM parameters in your creative.

3rd Party Tracking Field

Paste your tracking pixel, script, or code directly into the dedicated field.

Testing and Validation

Verify and preview the steps to ensure all events fire correctly.

Campaign Activation

Launch your ad campaign and monitor reports in your third-party tracking tool.

Frequently Asked Questions

3rd Party Tracking allows you to integrate external tools to monitor the performance of your campaigns. With this feature, you can track impressions, clicks, conversions, and other key metrics in real time, giving you deeper insights to optimize your campaigns.

It’s simple! Go to Creatives in your PPCmate X dashboard, click New Creative, and add the tracking code from your preferred tool in the 3rd Party Tracking space. Save the creative, and you’re all set to track data in real time.

PPCmate X supports a wide range of third-party tracking tools, including Google Analytics, Google Tag Manager, Facebook Pixel, Adjust, AppsFlyer, and many more. Check the full list of compatible tools above.

Yes, you can add multiple tracking codes from different tools to your creatives. This flexibility allows you to gather data across various platforms simultaneously.

You can track impressions, clicks, conversions, viewability, user engagement, and more, depending on the capabilities of the tracking tool you use.

Not at all! Adding a tracking code is as easy as copy-pasting. If you need assistance, our support team is always ready to help.

Yes, all integrations are secure, and we ensure that your tracking data is handled safely. Make sure to only use trusted tracking tools.

After saving your creative with the tracking code, test the URL and events to ensure data is being captured in your tracking tool. Most tools offer real-time debugging or testing features for verification.

Yes, you can edit your creative to update or remove tracking codes anytime. Simply go to the creative settings, make your changes, and save.

Yes, PPCmate X offers built-in tracking metrics, but using third-party tools provides additional insights and advanced analytics tailored to your specific needs.