How publishers and advertisers can bulletproof their brand safety
Even as the online video ad market becomes a highly mature industry, the topic of brand safety continues to raise its ugly head. In Asia,
online advertising
The latest trends and news for digital marketers.
Animation vs. Live Action Videos: Pros & Cons
In 2018, no one can deny the power of video marketing. It’s everywhere you look, and that’s the point. It’s guerrilla marketing at its finest –
The pros and cons of multilingual website
Are you considering building a multilingual website or are you thinking about expanding your existing site into additional languages? I don’t blame you! After all,
Internet Advertising Introductory Guide: why you need it, what options do you have and 10 tips for getting the best results
Absolutely every business has some kind of Internet presence -they can be large or small, sell products and services, be very specific or general- they all want
How to set up event tracking in Google Analytics
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds
Mobile audiences are your future
In December 2017, 56.74 percent of internet traffic came from mobile devices (including tablets) compared to 43.26 percent on desktops according to data from Statcounter. That first number
Engagement is more important than viewability for effective ads
Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what
How to reverse-engineer your online advertising strategy
Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me
The best case for digital marketing
I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I