
How to make your multi-channel media relations game seamless
Adopting the Paid, Earned, Shared and Owned model of multi-channel Media Relations (PESO), coined by marketer andย Spin Sucks author Gini Deitrich,ย to your communications strategy

Adopting the Paid, Earned, Shared and Owned model of multi-channel Media Relations (PESO), coined by marketer andย Spin Sucks author Gini Deitrich,ย to your communications strategy