How programmatic native advertising will increase your profits
Success with advertising is not just about changing the strategies that you use, such as appealing to emotion in one campaign or using an eye-catching
Programmatic
The latest trends and news for digital marketers.
What automated ads mean for advertisers
The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. Much of the talk is focused on what the near future
Taking programmatic in-house: What you need to know
Taking programmatic buying in-house is becoming increasingly common but there are a number of things to consider before making the move. Taking programmatic in-house is
The state of programmatic advertising
Programmatic advertising is growing rapidly, but marketers need to educate themselves on its intricacies and work closely with their media agencies to avoid nasty surprises.
Top three programmatic trends in 2017
Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 –
Why programmatic is the future of digital display advertising (Infographic)
Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and marketers
10 things you need to know now about programmatic buying
The 411 on Buying Digital Ads Without Speaking to a Single Human The advertising industry is on a march toward automation. Plenty of advertisers today
