The state of programmatic advertising
Programmatic advertising is growing rapidly, but marketers need to educate themselves on its intricacies and work closely with their media agencies to avoid nasty surprises.
Programmatic
The latest trends and news for digital marketers.
Top three programmatic trends in 2017
Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 –
Why programmatic is the future of digital display advertising (Infographic)
Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and marketers
10 things you need to know now about programmatic buying
The 411 on Buying Digital Ads Without Speaking to a Single Human The advertising industry is on a march toward automation. Plenty of advertisers today