5 ways to optimize your ecommerce campaigns
When investing money, the goal is to get a higher return than what you invested. If you do not know how to properly optimize your
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The latest trends and news for digital marketers.
How to measure the ROI of social media campaigns
What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them?
How much should you invest in content marketing?
Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That’s not smart. Content marketing is a powerful
Why it’s more vital than ever to get display measurement right
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand
7 content types that gain the most engagement & links
What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing
3 ways to achieve premium ROI from programmatic display
ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic
Content marketers: Organic traffic is the key success metric
Content ROI remains one of the biggest struggles for marketers. Usually that’s because marketers are creating content with no greater business goals or objectives in
Six tips to capitalise on the rise of mobile advertising
The quest for transparency is paying dividends for mobile marketers. Following the investment in making measurement improvements, mobile is now the star player in the
The top 7 trends in corporate video content
We live in a visual society and, increasingly, a video society. The corporate world knows this, and is leveraging video for uses other than just
