Use this proactive PPC strategy to build your brand
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business. When your business is killing it with
PPC
The latest trends and news for digital marketers.
The future of PPC advertising: best strategies for 2021
Pay-Per-Click advertising is still a very useful and efficient strategy for online businesses. However, like with everything else, approaches change over time, and old ways
5 tips for managing PPC after the coronavirus outbreak
PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition. Advertisers must
4 tips for building your first-party data sets with PPC
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing. After nearly two decades
The 10 most important ppc kpi’s you should be tracking
PPC campaigns come in all shapes and sizes, so it’s important to report on the performance indicators that make sense. Here are 10 PPC KPIs
How to drive digital innovation necessary during the pandemic
Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here, internet marketing pro
10 essentials to make perfect PPC reports for your clients
What is PPC? PPC reflects a pay-per-click, a digital marketing technique where marketers pay the fee each time, they click on one of their advertisements.
What is Performance Marketing?
With performance marketing, businesses only pay when they get results. While it doesn’t necessarily guarantee a good return on investment, performance marketing is often a
Impact of COVID-19 on Digital Advertising
COVID-19 has pushed all of us into that dark space from were coming out seems to be dangerous. We have been locked inside our homes;