Five digital marketing predictions for 2022
The digital landscape also abides by the Darwinian principles of evolution. That explains why businesses that adapt to fluctuating trends generally come out on top,
marketing
How marketing ops improves ROI through campaign performance and budget management
James Delande from BrandMaker talks optimization at our recent MarTech conference. “Marketing ops is the control center for your martech stack across all marketing activities
Top 14 benefits of social media for your business
Learn 14 benefits of having your business on social media and how to maximize your presence on social platforms. Remember when people said social media was just
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy
5 digital marketing skills to make you a hot commodity in 2021
The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6
Putting people at the heart of digital marketing
Andrew Addison, CEO of Purple Square, discusses the importance of putting people at the heart of digital marketing Marketing automation has been powering digital marketing
Four digital marketing techniques your business has to try
No matter what kind of industry you work in or how large your business is, you are almost certainly aware of the importance of having
How digital marketing is evolving and the benefits of digital marketing platforms
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing
5 ways to work smarter, not harder, to make your side hustle a huge success
Some of the biggest businesses today started as side hustles and passion projects. To make your side gig a success, you need to work smarter
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