Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing
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The latest trends and news for digital marketers.
How to increase online sales in three easy steps through PPC ads
Coronavirus and related quarantine measures led to an increase in online sales, video content consumption, and the time people spent on the internet in general.
6 essential influencer-marketing truths every e-commerce brand should know
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them. Influencer marketing is becoming a fundamental
Social media advertising woes: Where do brands fall short?
Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Social platforms and third-party apps seemingly
4 easy ways to refresh your marketing strategy during the summer
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. While summer can be a slower season
The future of native advertising is mobile
Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native
How to use content marketing and influencer marketing for best results
The millennial love for social media now seems to be driving the advertising and promotional front of marketing campaigns for huge as well as upcoming
10 tips to increase your conversion rate in digital marketing
Conversion is pretty much the Holy Grail of digital marketing, that utopian goal we all strive for, but only the best achieve. Increasing your conversion
Cómo calcular las métricas de Marketing Digital y el ROI
La investigación demuestra que el email marketing, el social media y las páginas web son los principales canales para el engagement con nuestros consumidores. Independientemente del