SEO 101: where exactly should you place your keywords in your content?
Google handles an average of 6.9 billion searches per day. Every. Single. Day. Before the pandemic, the number was closer to 3 billion, but with most
The latest trends and news for digital marketers.
3 questions to ask before creating a digital marketing campaign
A good marketing campaign requires research, planning, time, and patience. It takes a lot of effort and hard work to get your message across to
Building a keyword strategy for comparison content
Help prospective customers make the best decision with comparison content backed by a solid keyword strategy. Whether you’re optimizing a website with a view to
9 ways to improve PPC campaigns with customer information
Learn how to use 9 different types of customer information to make your paid search campaigns more personalized, engaging, and effective. Struggling to come up
Five digital marketing predictions for 2022
The digital landscape also abides by the Darwinian principles of evolution. That explains why businesses that adapt to fluctuating trends generally come out on top,
How to optimize your PPC workflow
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. This post
3 key types of link building metrics & how to use them successfully
Link building metrics can help in many ways but can also work against you if you’re not careful. Here’s what you need to know. “Half
Google on product price as a ranking factor
Google explains whether the prices of products have any impact on how ecommerce stores are ranked in search results. Google’s John Mueller discusses product price
